Publication detail

Buying Motives of Green Customer in Automotive Industry

PEKÁREK, J. SCHÜLLER, D.

Original Title

Buying Motives of Green Customer in Automotive Industry

Type

conference paper

Language

English

Original Abstract

This paper deals with the nature of understanding the term green customer in automotive industry. There has been confusion between purported meanings of this term by different groups of people. The green customer shall be defined on the basis of his motivation that ultimately drives his purchasing behaviour. However this term is often misinterpreted. The definitions of different groups of people are developed in this paper. Logical implications together with empirical validation are applied to test their validity. The qualitative research method is used in the form of structured interview. The situation is modelled by using the terminology of mathematical sets. The customers of electric vehicle market are not exclusively green. Also environmentally aware people, who are potential customers of electric vehicles, do not necessarily need to be called green customers, because their major buying motives can be non-environmental. Also environmentally educated people tend not to buy electric vehicles, because they either do not consider CO2 emissions to be the most significant ecology issue, or they dislike PEVs’ high ecological footprint. Customers, who are labelled as green, do not have the uniform set of buying motives. It has been found that this confusion does not occur because of the nature of customers, but because of ambiguous definition of term green customer, hence a redefinition of this term was proposed.

Keywords

green customer, automotive industry, electric vehicles, buying motives, environmental issues

Authors

PEKÁREK, J.; SCHÜLLER, D.

Released

30. 8. 2017

ISBN

978-619-7408-25-6

Book

Urban Planning, Architecture & Design: Conference Proceesings, Volume II

ISBN

2367-5659

Periodical

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Year of study

2

Number

4

State

Republic of Bulgaria

Pages from

73

Pages to

80

Pages count

8

BibTex

@inproceedings{BUT138304,
  author="Jan {Pekárek} and David {Schüller}",
  title="Buying Motives of Green Customer in Automotive Industry
",
  booktitle="Urban Planning, Architecture & Design: Conference Proceesings, Volume II",
  year="2017",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  volume="2",
  number="4",
  pages="73--80",
  isbn="978-619-7408-25-6",
  issn="2367-5659"
}