Publication detail

The role of marketing culture in the context of suistainable company development

ŠIMBEROVÁ, I.

Original Title

The role of marketing culture in the context of suistainable company development

Type

conference paper

Language

English

Original Abstract

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate with its basic postulates determining the relation to environment the individual sub-cultures in the organization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title Organization Culture of Czech Companies (GA 402/02/0114).

Keywords

Marketing culture, czech companies, research, suistainable development

Authors

ŠIMBEROVÁ, I.

RIV year

2003

Released

1. 1. 2004

Publisher

BIHA, Riga, Lotyšsko

Location

BIHA, Riga, Lotyšsko

ISBN

9984-653-96-X

Book

Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects

Edition

2004

Edition number

1

Pages from

302

Pages to

311

Pages count

9

BibTex

@inproceedings{BUT14008,
  author="Iveta {Šimberová}",
  title="The role of marketing culture in the context of suistainable company development",
  booktitle="Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects",
  year="2004",
  series="2004",
  number="1",
  pages="302--311",
  publisher="BIHA, Riga, Lotyšsko",
  address="BIHA, Riga, Lotyšsko",
  isbn="9984-653-96-X"
}