Publication detail

Research of the effectivness of advertising in conditions of the manufacturers competition

NOVOTNÁ, V. PŮŽA, B. KHUSAINOV, D. DZHALLADOVA, I.

Original Title

Research of the effectivness of advertising in conditions of the manufacturers competition

Type

journal article - other

Language

English

Original Abstract

Research of the effectivness of advertising in conditions of the manufacturers competition

Keywords

model, advertising, budget allocation, efficiency

Authors

NOVOTNÁ, V.; PŮŽA, B.; KHUSAINOV, D.; DZHALLADOVA, I.

Released

30. 6. 2016

Publisher

Taras Shevchenko National University of Kyiv

Location

Kyiv

ISBN

1728-2276

Periodical

Visnik kiivskogo nacionalnogo universitetu imeni Tarasa Ševčenka

Year of study

16

Number

1

State

Ukraine

Pages from

27

Pages to

31

Pages count

5

BibTex

@article{BUT140566,
  author="Veronika {Novotná} and Bedřich {Půža} and Denys {Khusainov} and Irada {Dzhalladova}",
  title="Research of the effectivness of advertising in conditions of the manufacturers competition",
  journal="Visnik kiivskogo nacionalnogo universitetu imeni Tarasa Ševčenka",
  year="2016",
  volume="16",
  number="1",
  pages="27--31",
  issn="1728-2276"
}