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PEKÁREK, J. SCHÜLLER, D.
Original Title
Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets
Type
journal article in Scopus
Language
English
Original Abstract
The automotive sector is the main driver of industry in both the Slovak and Czech economies. In recent years, rapid and substantive changes have been seen in the development of automotive distribution channels in the Slovak and Czech Republics and this trend can be expected in the future as well. The purpose of this paper is to present a new approach to determine the optimal location of service centres for customers of the automotive industry. The method proposed maximizes a weighted customer utility in terms of density of car-owning residents and the travel distance they need to overcome to reach the nearest station. The application of the proposed method allows automotive companies which are planning to enter new markets to create an optimal distribution network of service centres for customers in the Slovak and Czech Republics. The optimization model approximates the correct number of service centres according to evidence from other countries in the European Union and calculates their optimal spatial placing based on various criteria.
Keywords
Optimization; New Entrants into Markets; Distribution Network; Automotive Industry; Service Centres Location
Authors
PEKÁREK, J.; SCHÜLLER, D.
Released
3. 9. 2018
ISBN
1804-8048
Periodical
Scientific Papers of the University of Pardubice, Series D
Number
43
State
Czech Republic
Pages from
196
Pages to
207
Pages count
12
BibTex
@article{BUT149652, author="Jan {Pekárek} and David {Schüller}", title="Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets", journal="Scientific Papers of the University of Pardubice, Series D", year="2018", number="43", pages="196--207", issn="1804-8048" }