Publication detail

Pricing and Advertising Strategies in Conceptual Waste Management Planning

ŠOMPLÁK, R. KŮDELA, J. SMEJKALOVÁ, V. NEVRLÝ, V. HRABEC, D. PAVLAS, M.

Original Title

Pricing and Advertising Strategies in Conceptual Waste Management Planning

Type

journal article in Web of Science

Language

English

Original Abstract

The paper presents a new model for integration of circular economy strategies into the municipal solid waste management. The goals are to reduce the waste produced, recycle at the highest rate as possible (material recovery) and to use the resultant residual waste for energy recovery. Such a strategy utilizes both pricing and advertising principles in the mixed integer linear programming model while accounting two criterions - assessment of greenhouse gas (GHG) and cost minimization. The aim is to design the optimal waste management grid to suggest a sustainable economy with environmental concerns. The government, municipalities and/or authorized packaging company decide about the investments to the propagation of waste prevention and to advertising of waste recycling, while investors decide about new facility location and technological parameter. The availability of waste is projected in pricing method as well as in the location of the facility. The mathematical model will consider randomness in the form of waste production. The suggested non-linear functions of pricing and advertising are replaced by piecewise linear approximation to reduce computational complexity. The proposed multi-objective model is applied in a case study for the Czech Republic in the area of waste treatment infrastructure planning to support decision-making at the micro-regional level. The integration of circular economy principles, considering also the total amount of produced GHG, revealed the existing potential in waste prevention. On the other hand, the increase of recycling is limited, landfills are not supported and the energy recovery is preferred. However, the planning of the complex system relies on the decision-maker.

Keywords

Waste management; pricing; advertising; waste hierarchy; modelling; MIP

Authors

ŠOMPLÁK, R.; KŮDELA, J.; SMEJKALOVÁ, V.; NEVRLÝ, V.; HRABEC, D.; PAVLAS, M.

Released

1. 12. 2019

Publisher

Elsevier

Location

UK

ISBN

0959-6526

Periodical

Journal of Cleaner Production

Year of study

239

Number

1

State

United Kingdom of Great Britain and Northern Ireland

Pages from

118068.1

Pages to

118068.12

Pages count

12

URL

https://doi.org/10.1016/j.jclepro.2019.118068

BibTex

@article{BUT158373,
  author="Radovan {Šomplák} and Jakub {Kůdela} and Veronika {Smejkalová} and Vlastimír {Nevrlý} and Dušan {Hrabec} and Martin {Pavlas}",
  title="Pricing and Advertising Strategies in Conceptual Waste Management Planning",
  journal="Journal of Cleaner Production",
  year="2019",
  volume="239",
  number="1",
  pages="118068.1--118068.12",
  doi="10.1016/j.jclepro.2019.118068",
  issn="0959-6526",
  url="https://doi.org/10.1016/j.jclepro.2019.118068"
}