Publication detail

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

ŠIMBEROVÁ, I. POLLARD, D.

Original Title

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

Type

conference paper

Language

English

Original Abstract

The entry of the Czech Republic into the EU provides new opportunities for research in the area of corporate growth and business environmental change, among many others. Both factors will be a source of additional complexity that will have to be addressed by Czech companies. As well as providing many new business opportunities, the changes brought about by the accession may constitute significant threats for some Czech enterprises.

Keywords

Internationalisation, SME, Marketing knowledge

Authors

ŠIMBEROVÁ, I.; POLLARD, D.

RIV year

2004

Released

10. 9. 2004

Publisher

VUT v Brně, Fakulta podnikatelská

Location

Brno

ISBN

80-214-2717-5

Book

Business and Economic Development in Central and Eastern Europe

Pages from

67

Pages to

86

Pages count

20

BibTex

@inproceedings{BUT17835,
  author="Iveta {Šimberová} and David John {Pollard}",
  title="The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits",
  booktitle="Business and Economic Development in Central and Eastern Europe",
  year="2004",
  pages="20",
  publisher="VUT v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2717-5"
}