Publication detail
The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)
BEDNÁŘOVÁ, M. OKLEŠŤKOVÁ, S.
Original Title
The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)
Type
journal article in Web of Science
Language
English
Original Abstract
This article focuses on analyzing the impact of digital strategy on ecommerce services, with an emphasis on online small and medium enterprises (SMEs), through expert systematic literature review. In the context of the growing ecommerce environment, the study aims to explore how digital strategy shapes service provision and transforms customer experiences. The main focus is on the analysis of specific aspects, including the use of artificial intelligence (AI) for personalizing customer experiences, the effectiveness of these personalization strategies, and their impact on purchasing behavior. Finally, the article looks towards the future, predicting possible trends in the field of service personalization using digital strategy. This scientific article provides a fresh perspective on the digital transformation of ecommerce and offers valuable insights for future innovations in online small and medium enterprises.
Keywords
Digital strategy, e-commerce, online SMEs, artificial intelligence, personalization, sustainability, shopping behavior.
Authors
BEDNÁŘOVÁ, M.; OKLEŠŤKOVÁ, S.
Released
6. 6. 2024
Publisher
Magnanimitas
Location
Hradec Králové
ISBN
1804-7890
Periodical
AD Alta
Year of study
14
Number
14/01
State
Czech Republic
Pages from
17
Pages to
20
Pages count
4
URL
BibTex
@article{BUT189197,
author="Markéta {Bednářová} and Sára {Oklešťková}",
title="The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)",
journal="AD Alta",
year="2024",
volume="14",
number="14/01",
pages="17--20",
doi="10.33543/j.1401.1720",
issn="1804-7890",
url="https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf"
}