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Publication detail
KONEČNÁ, Z.
Original Title
The Image of the Banks: The Results of qualitative Research
Type
conference paper
Language
English
Original Abstract
The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.
Keywords
Bank, Image, qualitative Research Methods
Authors
Released
17. 10. 2002
Publisher
Slezská univerzita
Location
Karviná
ISBN
80-7248-174-6
Book
Future of the banking sectors in transition economies
Pages from
123
Pages to
130
Pages count
8
BibTex
@inproceedings{BUT20953, author="Zdeňka {Konečná}", title="The Image of the Banks: The Results of qualitative Research", booktitle="Future of the banking sectors in transition economies", year="2002", pages="123--130", publisher="Slezská univerzita", address="Karviná", isbn="80-7248-174-6" }