Publication detail

The Image of the Banks: The Results of qualitative Research

KONEČNÁ, Z.

Original Title

The Image of the Banks: The Results of qualitative Research

Type

conference paper

Language

English

Original Abstract

The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.

Keywords

Bank, Image, qualitative Research Methods

Authors

KONEČNÁ, Z.

Released

17. 10. 2002

Publisher

Slezská univerzita

Location

Karviná

ISBN

80-7248-174-6

Book

Future of the banking sectors in transition economies

Pages from

123

Pages to

130

Pages count

8

BibTex

@inproceedings{BUT20953,
  author="Zdeňka {Konečná}",
  title="The Image of the Banks: The Results of qualitative Research",
  booktitle="Future of the banking sectors in transition economies",
  year="2002",
  pages="123--130",
  publisher="Slezská univerzita",
  address="Karviná",
  isbn="80-7248-174-6"
}