Publication detail

Brand: Global Brands and the Need of their Localization.

KONEČNÁ, Z.

Original Title

Brand: Global Brands and the Need of their Localization.

Type

conference paper

Language

English

Original Abstract

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

Keywords

global brands; localization

Authors

KONEČNÁ, Z.

Released

5. 9. 2003

Publisher

Vysoké učení technické v Brně, Fakulta podnikatelská

Location

Brno

ISBN

80-214-2445-1

Book

Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union

BibTex

@inproceedings{BUT20959,
  author="Zdeňka {Konečná}",
  title="Brand: Global Brands and the Need of their Localization.",
  booktitle="Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union",
  year="2003",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2445-1"
}