Publication detail

Designing a strategic alliance

NIEBAUEROVÁ, L.

Original Title

Designing a strategic alliance

Type

conference paper

Language

English

Original Abstract

The outcome of globalization and growing markets abroad make his topic current to companies to enlarge their operation. Companies being on the wave of new and exciting innovations, there is definitely a need to enlarge. The growth in economy opens up new doors for companies to create something larger, such as joint ventures or alliances. The decision of making new investments abroad needs enough information so they can be directed right with the knowledge needed to fulfill company's needs. This article is focused on designing a strategic alliance, alliance plan, preparing for strategic alliances and selecting an alliance partner.

Keywords

strategic alliance

Authors

NIEBAUEROVÁ, L.

Released

26. 11. 2006

ISBN

802143323X

Book

Sborník příspěvků

Edition number

1

BibTex

@inproceedings{BUT29946,
  author="Lenka {Širáňová}",
  title="Designing a strategic alliance",
  booktitle="Sborník příspěvků",
  year="2006",
  number="1",
  isbn="802143323X"
}