Publication detail

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

KAŇOVSKÁ, L.

Original Title

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Type

journal article - other

Language

English

Original Abstract

The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on a customer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies is usually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .

Keywords

marketing, customer services, market orientation, Hi-Tech company, the Czech Republic.

Authors

KAŇOVSKÁ, L.

RIV year

2010

Released

22. 4. 2010

Publisher

Kaunas University of Technology

Location

Kaunas

ISBN

1822-6515

Periodical

Economics and management-2007

Year of study

15

Number

15

State

Republic of Lithuania

Pages from

562

Pages to

565

Pages count

4

BibTex

@article{BUT49249,
  author="Lucie {Kaňovská}",
  title="CUSTOMER SERVICES A PART OF MARKET ORIENTATION",
  journal="Economics and management-2007",
  year="2010",
  volume="15",
  number="15",
  pages="562--565",
  issn="1822-6515"
}