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Publication detail
ZICH, R.
Original Title
Analysis of Company Success Potential from the Point of View of Success-ability
Type
journal article - other
Language
English
Original Abstract
The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.
Keywords
strategy, competitiveness, competitive advantage, competition, success-ability, strategic analysis
Authors
RIV year
2009
Released
1. 12. 2009
Publisher
MZLU
Location
Brno
ISBN
1211-8516
Periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Year of study
LVII
Number
6
State
Czech Republic
Pages from
343
Pages to
349
Pages count
BibTex
@article{BUT49345, author="Robert {Zich}", title="Analysis of Company Success Potential from the Point of View of Success-ability", journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis", year="2009", volume="LVII", number="6", pages="343--349", issn="1211-8516" }