Publication detail

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

KONEČNÁ, Z.

Original Title

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

Type

review

Language

English

Original Abstract

The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.

Keywords

habit; decision making process; customer value

Authors

KONEČNÁ, Z.

Released

5. 10. 2011

Publisher

University of Applied Sciences Linz

Location

Linz

Pages count

1

BibTex

@misc{BUT89840,
  author="Zdeňka {Konečná}",
  title="Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.",
  year="2011",
  pages="1",
  publisher="University of Applied Sciences Linz",
  address="Linz",
  note="review"
}