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ZINECKER, M.
Original Title
Marketing informací se zaměřením na rozvoj česko-polského obchodu
English Title
Information Marketing in czech-polish trade
Type
conference paper
Language
Czech
Original Abstract
Článek zdůrazňuje roli informací pro rozvoj zahraničního obchodu a snaží se postihnout nejvýznamnější ifnormační místa podporující rozvoj česko-polských obchodních vztahů.
English abstract
This article is featuring the information role in the foreign trade and it exerts to appreciate the most important information places vertiginous in favour of czech- polish economic relations. The informations are absolutely necessary for the foreign trade. We class to the data necessary for marketing of the foreign trade those, which are relating to export territory, to noted selective directions and tenders, to competition in the given territory and the like. The information places can be state and independent institutions. In the Czech Republic conditions to the most important institutions engaged in export support appertain The industry and commerce department, Czech Trade, Czech export bank, Economic chamber, Trade association, Industry and transport association
Key words in English
Marketing, Information, Export, Support
Authors
Released
1. 1. 2002
Publisher
Katedra Marketingu, Widzial Nauk Ekonomicznych i Zarzadzania, Uniwersytet Mikolaja Kopernika
Location
Toruň
ISBN
83-231-1441-2
Book
Zarzadzanie marketingowe w polskich przedsiebiorstwach
Pages from
353-363
Pages count
11