Course detail

E-Business

FP-ReoKAcad. year: 2010/2011

The course is focused on the following topics:
Basic terminology – systems and models of business and electronic business.
Electronic business modelling.
Electronic business projection.
Strategic management in electronic business and safety of selected components of electronic business.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Learning outcomes of the course unit

Students will be made familiar with the basic methods used for planning simple models of electronic business, structure modelling and the behaviour of individual parts of electronic business and safety of selected parts of such shops. They will master the basic terminology of the system conception of electronic business and the possibilities of modelling of individual parts of different types of electronic business.

Prerequisites

Work with graphs and matrices, mathematical expression of relationships, logical functions, computer literacy, a grasp of basic economic categories.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Elaboration of seminar work on PC and the presentation of the outcome will be continuously checked throughout the semester in every seminar. Participation of the student in the seminars will be evaluated (with 40 points at maximum), as well as the successful completion of the assign task and its presentation (60 points at maximum). The minimum number of points necessary for awarding the course-unit credit is 70.If the student achieves less than 70 points, he/she will be assigned additional task to complete and present. It can be evaluated with 50 points at maximum. For being awarded the course-unit credit, it is essential to achieve 70 points at minimum for all tasks.Requirements for the examination: every student presents their completes seminar work as set and in the oral exam will show other possible solutions to the completed seminar work. Successful completion of the course is conditional

Course curriculum

System and model of electronic business.
Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business

Work placements

Not applicable.

Aims

The objective of the course is for students to master basic terminology in the new area of electronic business, methodology applied when planning selected information and communication systems of Internet shopping. Students will be able to make simple, economically balanced, selected models of electronic business for companies in the Czech Republic.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on the assigned tasks. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BASL, J. Podnikové informační systémy, podnik v informační společnosti. 1. vyd. Praha: Grada Publishing. 2002. 142 s. ISBN 80-247-0214-2. (CS)
DOUCEK, P. Manažerské informační systémy a jejich ekonomika, VŠE, Praha 2002, ISBN 80-245-0412-X (CS)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2002, 116 s.. ISBN 80-214-2236-X (CS)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
SHIM, JAE K.. The international handbook of electronic commerce; Chicago: Glenlake Publishing : Fitzroy Dearborn, 2000; 309 s.; ISBN 188899886 (EN)

Recommended reading

BASL, J. Podnikové informační systémy, podnik v informační společnosti. 1. vyd. Praha: Grada Publishing. 2002. 142 s. ISBN 80-247-0214-2. (CS)
DONÁT, JIŘÍ. E-Business pro manažery, Grada Publishing, Praha 2000, ISBN 80-247-9001-7 (CS)
DOUCEK, P. Manažerské informační systémy a jejich ekonomika, VŠE, Praha 2002, ISBN 80-245-0412-X (CS)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s.. ISBN 80-214-2236-X (CS)
FRANCU, M. Internet pro podnikatele, 1. vyd. Praha: Computer Press, 2002. ISBN 80-7226-623-3. (CS)
FRIMMEL, M. Elektronický obchod/právní úprava, Prospektrum, Praha 2002, ISBN 80-7175-114-6 (CS)
GRUBLOVÁ, E. aj. Internetová ekonomika, 1. vyd. Ostrava: Repronis, 2002. ISBN 80-7329-006-6. (CS)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
RYBKA, M., MALÝ, O. Jak komunikovat elektronicky, 1. vyd. Praha: Grada, 2002. ISBN 80-247-0208-8. (CS)
SCULLEY, ARTHUR B.; WOODX, W. WILIAM A.. B2B Internetová tržiště, Grada Publishing, Praha 2001, ISBN 80-247-0081-6 (CS)

Classification of course in study plans

  • Programme MGR-KS Master's

    branch MGR-ŘEP-KS , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Syllabus

Subject provides basic theoretical knowledge in area of system theory, modeling oriented on companies' e-commerce, basic information about security of e-commerce and business in virtual environment in generally. Introduction of company evolution and trends in business in virtual environment. Mastering basic architectures and optimized design of chosen e-commerce models.
Successful elaboration of an assignment on time. Public presentation of the assignment.

Exercise in computer lab

26 hod., optionally

Teacher / Lecturer

Syllabus

Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business

Exercise

26 hod., optionally

Teacher / Lecturer

Syllabus

Subject provides basic knowledge in area of system theory, modeling oriented on companies' e-commerce, basic information about security of e-commerce and business in virtual environment in generally.
Introduction of company evolution and trends in business in virtual environment.
Mastering basic architectures and optimized design of chosen e-commerce models.
Successful elaboration of an assignment on time. Public presentation of the assignment.
Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business