Přístupnostní navigace
E-application
Search Search Close
Course detail
FP-RsmKAcad. year: 2010/2011
The aim of the course is to develop the ability of students in terms of their strategic thinking and the ability to use this in marketing oriented firms. The core of subject consists of the discussion of conditions for strategic marketing utilisation in current conditions of our firms and the step-by-step approach to development and realisation of marketing strategy.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended literature
Classification of course in study plans
branch MGR-ŘEP-KS , 2 year of study, winter semester, compulsory-optional
Lecture
Teacher / Lecturer
Syllabus