Course detail

Marketing for Architects

FA-MPAAcad. year: 2011/2012

The aim is to make the students acquainted with the principles of treating customers and to make them understand the significance of marketing practice for their own freelance activity.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. Jan Lojda, CSc.

Department

Department of Engineering (USold)

Learning outcomes of the course unit

The student will learn the basic marketing strategies and techniques. He will be able to use marketing mix, to develop marketing strategies, and will gain other skills that will help him in and be conductive to successful business activities.

Prerequisites

Basic knowledge of and orientation in economics

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

The assessment is based on the working out and presentation of a marketing plan for a fictive company. The subject is finished by credit conditioned by presentation and submission of the plan - project.

Course curriculum

Policy sales.
Initiation and lead talk consumer.
Analysis consumer needs.
Techniques argumentation.
Efficient close act.
Policy work with objections consumer.
Discrepancy between sale and marketing.
Marketing mix at the hands of architect.
Public relation and publicity like base success.
Advertisement and her meaning, fit selection media.
Policy product differentiation product.
Policy minimum loads.
Data acquisition about consumers and about market. Market segmentation .

Work placements

Not applicable.

Aims

The aim of the subject is to make the students understand the principles of marketing thinking as basis for orientation in market environment, and for the work with the clients.

Specification of controlled education, way of implementation and compensation for absences

Continuous monitoring by the teacher of the progress of work on the project.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Horáková I., Marketing v současné praxi, Grada Praha 1995 (CS)

Recommended reading

Kotler P.,10 smrtelných marketingových hříchů, Grada Praha 2004 (CS)
Trias de Bes F., Kotler P., Inovativní marketing - Jak kreativním myšlením vytvářet nové trhy a vítězit na nich. Grada Publishing Praha 2005 (CS)

Classification of course in study plans

  • Programme ARCHURB Master's

    branch ARCH , 2 year of study, winter semester, compulsory-optional

Type of course unit

 

Seminar

13 hod., compulsory

Teacher / Lecturer

doc. Ing. Jan Lojda, CSc.

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. Jan Lojda, CSc.