Course detail

Marketing and Management of Art - Summer

FaVU-3MaM-LAcad. year: 2011/2012

Applying economc theories on a chosen problem within the doctoral project.

Language of instruction

Czech

Mode of study

Not applicable.

Guarantor

prof. Ing. Karel Rais, CSc., MBA, dr. h. c.

Department

Department of Art History and Theory (KTDU)

Learning outcomes of the course unit

Students will acquire absic orientation in elementary economic issues - costs, revenues, accounting, overheads calculation, price calculation, supply, demand, competition, organization, management, and marketing.

Prerequisites

Practical knowledge about art and art management.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations..

Assesment methods and criteria linked to learning outcomes

Dissertation.

Course curriculum

Students will acquire absic orientation in elementary economic issues - costs, revenues, accounting, overheads calculation, price calculation, supply, demand, competition, organization, management, and marketing.

Work placements

Not applicable.

Aims

Applying economc theories on a chosen problem within the doctoral project.

Specification of controlled education, way of implementation and compensation for absences

Tutorials.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

1. KOTLER, P.:Marketing management.10.rozšířené vydání. Praha: Grada Publishing.,a.s., 2003. 802 s. ISBN 80-247- 0471-6
2. Mc CORMACK, M.H.: Co vás nenaučí na Harvardu aneb jak úspěšně podnikat. Prostor, Praha 1992, ISBN 8085190133
3. RAIS, K. a SMEJKAL, V.: Řízení rizik. Praha: Grada Publishing.,a.s., 2003. 270 s. ISBN 80-247- 0471-7
4. DONELLY,J.H., GIBSON,J.L., IVANCEVICH, J.M.: Management. Praha: Grada Publishing.,a.s., 2003. 824 s. ISBN 80-7169-422-3

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme VUD Doctoral

    branch UMVP_DP , 1 year of study, summer semester, elective
    branch UMVP_DP , 2 year of study, summer semester, elective

  • Programme VUD Doctoral

    branch , 1 year of study, summer semester, elective
    branch , 2 year of study, summer semester, elective
    branch , 3 year of study, summer semester, elective

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

prof. Ing. Karel Rais, CSc., MBA, dr. h. c.