Course detail

Information Management

FAST-2V1Acad. year: 2010/2011

The core of the subject stems from the modern methods of the information management and system engineering. Lectures are oriented to understand basic principles and tools for the work with information sets and for qualified decision making in the area of the information technologies. Emphasis is put on the strategic sense of the information and bonds between business strategy of the company and strategy of the IT development, information market, Internet as the environment of the global information networks and the project approach. Mainly are based on the solution of the case studies and practical problems from the company practice.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

Mgr. Jiřina Drdlová

Department

Institute of Structural Economics and Management (EKR)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Knowledge of firm management, principles of data processing, knowledge about current trends in information technology, ability to model reality at application of IS.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Requirements for successful completion of the subject are specified by guarantor’s regulation updated for every academic year.

Course curriculum

1. Subject synopsis, test of present knowledge, study assignment
2. Introduction to information management, current trends of ICT, information strategy
3. Information strategy - analysis of information needs
4. Information strategy - solving of case study
5. Process modelling of organization, reengineering
6. Proposal of firm IS, value strings of activities, process model, techniques of forming seminars
7. Organization management in era of information society, role of internet and linkage to firm information systems
8. Application of firm information system in practice
9. Commercial use of internet, internet as part of marketing mix
10. Internet marketing in practice
11. Firm internet communication strategy, web audit as part of competitive strategy
12. Reality of electronic shop on Czech market
13. Study of firm

Work placements

Not applicable.

Aims

To get complex view at business processes, ability to analyze pragmatic processes and information flows inside organization. To get ability to apply knowledge at integration of IS to the company environment.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended literature

Not applicable.

Classification of course in study plans

  • Programme M-P-C-SI Master's

    branch E , 5 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Mgr. Jiřina Drdlová

Exercise

13 hod., optionally

Teacher / Lecturer

Mgr. Jiřina Drdlová