Czech

Not applicable.

Students develop knowledge regarding general review of the trade and activities connected to tthe realization of the activities. They be are able explain term trade and trade activities, characterize soucial and economical importance of the trade, define term trade categories.

It is presupossed knowledge of basic macroekonomical and microeconomical ralations, corporate functions and corporate economics and knowledge of trade-law relationship of the company.

Not applicable.

In the framewor of lectures will used the Power Point presentations, case studies and discussions.

Individual project and writing test.

Lectures
Importance of the trade. characterization of the terms in the area of the trade. History of the trade.
Basic forms of the trade and set of enviromental conditions.
Requests od the trade activities in European area.
trade categories.Dealers, agents of the trade activities.
Trade to the relation ot corporate functions. basic subsystems of manufacturing and commercial company.
Characterization of the purchase function. Management of purchase.
Marketing of the purchase, research.
Supplier selection. Creation of teh suplier-customer relationships.
Development of the sale. in the modern society.
Organization of the sales. Selection, training and evaluation of the salers.
Customer behaviour.

Not applicable.

The aim fo the subject is to explain relation activities to the basic corporate functions. To characterize set of enviromental conditions in which are the trade activities realized in the European envinronment.

It is fully in competence of lthe teacher. Active presentation in the lecture and continuous control of the knowledge int the lectures.

Not applicable.

Not applicable.

CLOW, K.E,BAACK, D. Reklama, propagce a marketingová komunikace. 1.vyd. Brno: Computer Press. 2008.484s.ISBN 978-80-251-1769-9. (CS)
LUKOSZOVÁ, X. Nákup a jeho řízení. Brno: Computer Press, 2004. 1.vyd. 170s. ISBN 80-251-0174-6. (CS)
PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7 (CS)
ROSENAU,M., D. Řízení projektu. Brno:Computer Press. 2000. 344s.ISBN 80-7226-218-1 (CS)
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1. (SK)

SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4. (CS)
URBAN, L. Evropský vnitřní trh a příprava České republiky na začlenění. Praha: Linde, 2002. 247s. ISBN 80-7201-342-4. (CS)