a) Corporate strategy, diversification, evaluating the diversification decision
b) Managing the multi-business organization. The role of the corporate centre in creating business unit value, corporate management styles and corporate parenting
c) The strategy formation process. The strategic planning process
d) Vertical integration, exploitation of the corporate core through cooperative arrangements
e) Innovation and design, their role within business strategy, managing and facilitating the innovation process
f) Developing an effective international marketing strategy, strategic and structural alternatives. The developing evolution of international strategies
g) Strategy formulation and learning. Strategic planning.