Course detail

Strategic Management

FP-EsmtPAcad. year: 2011/2012

a) To introduce to many generally used concepts and ideas of strategic management process and principals of strategic thinking
b) To train the students’ ability to use analytical tools for strategic analysis of external and internal factors.
c) To equip the student with a detailed knowledge of method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy.
d) To develop management skills methods of selection, realization and evaluation of strategy.

Language of instruction

English

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

a) Displays comprehensive knowledge and understanding of strategic management concepts, strategic thinking and process of strategic management of company in global environment
b) Understanding of a complex of managerial tools, models and techniques to specific needs of strategic management
c) Encourage managerial skills in order to formulate strategy on the base of complex analysis and to set and manage conditions for its implementation
d) Demonstrates expertise in highly specialised conditions, efficiency of realization of implementation of strategy from the view of key stakeholders

Prerequisites

This course assumes prior knowledge of microeconomics and macroeconomics at the bachelor level.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Module will be evaluated on the basis of:
I. Final Exam - 50% of final grade (the comprehensive final exam covering the entire module)
II. Presentation of Papers - 50% of final grade (The short papers will be written in English. They will regard different topics related to the module material.)

Course curriculum

1. Process of strategic management
2. Definition of business objectives, three levels of strategy, strategic business units
3. Behaviour of companies in new competitive environment, strategic trend of environment development
4. Structure of business environment, analysis of general and industrial environment
5. Analysis of internal factors, traditional methods, resource based view, financial analysis
6. Strategy formulation, generic strategies, competitive strategy
7. Diversification, mergers and acquisition, joint venture, internationalization of company
8. Selection of strategy and its implementation and evaluation, strategic leadership, corporate governance and its role in strategic management
9. Trends in development of strategic management

Work placements

Not applicable.

Aims

a) To introduce to many generally used concepts and ideas of strategic management process and principals of strategic thinking
b) To train the students’ ability to use analytical tools for strategic analysis of external and internal factors.
c) To equip the student with a detailed knowledge of method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy.
d) To develop management skills methods of selection, realization and evaluation of strategy.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is required as well as studying of basic literature. Control is in teacher’s competence.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm.1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1. (EN)
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení - teorie pro praxi. 1. vyd, Praha: C.H.Beck, 2002. 172 s. ISBN 80-7179-578-X. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme MGR-EBF Master's

    branch MGR-EBF , 1 year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

T1. Process of strategic management
2. Definition of business objectives, three levels of strategy, strategic business units
3. Behaviour of companies in new competitive environment, strategic trend of environment development
4. Structure of business environment, analysis of general and industrial environment
5. Analysis of internal factors, traditional methods, resource based view, financial analysis
6. Strategy formulation, generic strategies, competitive strategy
7. Diversification, mergers and acquisition, joint venture, internationalization of company
8. Selection of strategy and its implementation and evaluation, strategic leadership, corporate governance and its role in strategic management
9. Trends in development of strategic management