Course detail

Competitive Intelligence

FP-IciPAcad. year: 2011/2012

The subject is focused on gaining the information about the competition by legal and ethic way. As main goal of this subject students should adopt the theoretical basics and methodic necessary for gaining the knowledge in terms of preparation and own acquiring information about competition. The adoption of analytical process of gained information is the emphasis in this course together with process of gaining the added value – the new awareness about the competition.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will get the knowledge about approaches of getting information about competitive firm.

Prerequisites

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Conditions for passing an exam: Knowledge of taught topics and their practical application.
Form of examination: Combined – a written test possibly followed by an oral examination.

Course curriculum

The main topics of the lectures are:
- Introduction, the offensive understanding of competitive strategies. The philosophy of an offensive strategies and battles. The basics of successful competing.
- The strategic importance of the information in competing. The understanding of information in competitive strategy.
- The estimation of the information needed for TOP management.
- The information sources, its gaining and analysis.
- The trade secret, information protection
- Business operations protection
- Disinformation in competing
- The specific information system of firm (Spefis)
- The organizational structure of Spefis
- The implementation of Spefis into the organizational structure of firm
- General and specific requirements for personal procurement of Spefis

Work placements

Not applicable.

Aims

The understanding of information systems dilemma necessary for gaining the information about competition and prove students with knowledge of legal competitive information gathering with its further evaluation.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Bartes,F. Competitive Intelligence.Skriptum.Brno:Fakulta podnikatelská. 2012. ISBN 978-80-214-46-13-7. (EN)

Recommended reading

FULD, LEONARD, M. The New Competitor Intelligence. The Complete Resource for Finding, Analyting, and Using Information About Your Competitors. ISBN 0-471-58508-4. (EN)

Classification of course in study plans

  • Programme MGR-SI Master's

    branch MGR-IM , 2 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Topics of lectures are as follows:
- Introduction, the offensive understanding of competitive strategies. The philosophy of an offensive strategies and battles. The basics of successful competing.
- The strategic importance of the information in competing. The understanding of information in competitive strategy.
- The estimation of the information needed for TOP management.
- The information sources, its gaining and analysis.
- The trade secret, information protection
- Business operations protection
- Disinformation in competing
- The specific information system of firm (Spefis)
- The organizational structure of Spefis
- The implementation of Spefis into the organizational structure of firm
- General and specific requirements for personal procurement of Spefis

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Jaroslav Rompotl

Syllabus

Topics of seminars are as follows:
- Introduction, the offensive understanding of competitive strategies. The philosophy of an offensive strategies and battles. The basics of successful competing.
- The strategic importance of the information in competing. The understanding of information in competitive strategy.
- The estimation of the information needed for TOP management.
- The information sources, its gaining and analysis.
- The trade secret, information protection
- Business operations protection
- Disinformation in competing
- The specific information system of firm (Spefis)
- The organizational structure of Spefis
- The implementation of Spefis into the organizational structure of firm
- General and specific requirements for personal procurement of Spefis