Czech

Not applicable.

Conditions for awarding the course-unit credit:
1. Active participation in exercises will be controlled and assessed by teacher – max. 100 points.
2. Successful completion of credit test – max assessment: 100 points in due term, 80 points in resit exam and 60 points in second resit exam.

Fundamentals of organization and managerial functions of the company, understanding of importance of customer in market economy.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Conditions for awarding the course-unit credit:
1. Active participation in exercises will be controlled and assessed by teacher – max. 100 points.
2. Successful completion of credit test – max assessment: 100 points in due term, 80 points in resit exam and 60 points in second resit exam.
3. Successful elaboration of semester work in a preset deadline. Maximum 100 points for handing over on the deadline max 80 points for late handing over.
4. Total number of points for awarding the course-unit credit has to be higher than 150.
Conditions for passing an exam: Knowledge of taught topics and their practical application.
Form of examination: Combined – a written test possibly followed by an oral examination.

Topics of lectures are as follows:
- The essence of the functional cost approach.
- Customer Value.
- Functions and their evaluation.
- Value Analysis.
- Inverse Value Analysis.
- Value Design.
- Product Strategy.
- Value Management as a tool of decision - making of the managers.
- Value Management in Europe and in the world.
The seminars are focused on practising the lectured topics and elaboration of case studies (both individually and in teams).

Not applicable.

Presentation the theory of the functional cost approach and the methods of its practical use of increasing prosperity of the firm.

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Not applicable.

Not applicable.

1.VLČEK, R. Hodnotový management. Praha: Management Press, 1992. (CS)

2.VLČEK, R. Hodnota pro zákazníka. Praha: Management Press, 2002. ISBN 80 – 7261 – 068 – 6. (CS)