Marketing approach is an inevitable prerequisite for long-term development of a firm in a market environment. Knowledge and deep understanding of marketing principles thus create one of the pillars of a successful firm. The content of the course "Marketing" is focused on important aspects of marketing theory and practice, connected with the preparation and execution of marketing strategy (e.g. analysis of market position of a firm, the customer analysis and their segmentation, targeting and positioning, with the marketing mix elements etc.)