Course detail

Basics in Communication

FP-ZKAcad. year: 2011/2012

The course focuses on relevant psychological knowledge necessary for understanding of social communication principles and practical application of these principles to work in the sphere of tax consultancy. Emphasis is placed on mastering of the effective communication strategy, as well as on application of the acquired knowledge when working with customers, in team cooperation, in dealing with authorities, etc.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. Zdeňka Konečná, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will acquire relevant psychological knowledge from the field of social capability and competence primarily aimed at social communication patterns. They will have a clear idea of fundamental theoretical models and strategies of human communication as well as their practical application. In seminars they will consolidate and develop their skills necessary to make the process of social communication more effective in common situations as well as in demanding situations at work.

Prerequisites

Secondary school knowledge and skills.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Conditions for awarding the course-unit credit: Active participation in seminars, individual written preparation of a short presentation on a given topic and its delivery in a seminar where the prepared presentation and its delivery will be assessed.
Form of examination is written and verbal; the students have to prove their knowledge acquired in lectures, seminars and by means of basic literature study.

Course curriculum

1. Introduction to the course, importance of social communication for the work in the sphere of tax consultancy. Outline of the course.
2. Characteristics of personality. Personality structure, ontogenetic development of personality; possibilities of recognition and influencing personality
3. Basic approaches to personality in explicit and implicit theories and their consequences for social communication
4. Characteristics of personality performance and their influence on intrapersonal and interpersonal communication
5. Motivational dynamics of personality and its influence on intrapersonal and interpersonal communication
6. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part I
7. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part II
8. Social perception patterns and their consequences. Possibilities of the application of these patterns in order to increase the efficiency of social communication.
9. Social communication in a social contact: communication process; mutual relations among creativity, communication, motivation and stimulation and their consequences
10. Verbal and non-verbal communication.
11. Basic communication skills and possibilities of their cultivation and development
12. Fundamentals of social communication theoretical models (assertiveness and transaction analysis) and possibilities of their application in order to increase the efficiency of social communication.
13. Social communication in work contacts, influence of the organizational structure and relations on the intradepartmental communication, preparation and organization of business negotiations, basic rules of an efficient presentation.

Work placements

Not applicable.

Aims

The aim of the course is to provide students with practically applicable knowledge and skills regarding social communication and key factors influencing the process and efficiency of the communication. By means of practical exercises the course also focuses on consolidation and development of skills necessary for the effective communication with customers and colleagues.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is recommended, attendance at lessons is compulsory and controlled. Relevant excuse is required in case of absence from seminars (documentation of illness or another serious reason for absence).
An excused absence of a student from seminars can be compensated for by attending an alternate seminar or in other way as agreed with the teacher.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

HURST, B. Encyklopedie komunikačních technik. Praha: Grada Publishing, 1994. ISBN 80-85424-40-1. (CS)
KŘIVOHLAVÝ, J. Jak si navzájem lépe porozumíme. Praha: Svoboda, 1988. (CS)
PROVAZNÍK, V. a kol. Psychologie pro ekonomy a manažery. Praha: Grada Publishing, 2002. ISBN 80-247-0470-6. (CS)
SMEJKAL, V. Lexikon společenského chování. Praha: Grada, 2002. ISBN 80-247-0209-6. (CS)

Recommended reading

BEDRNOVÁ, E. a kol. Duševní hygiena a sebeřízení pro vysokoškoláky a mladé manažery. Praha: Fortuna, 1999. ISBN 80-7168-681-6. (CS)
HLOUŠKOVÁ, I. Vnitrofiremní komunikace. Praha: Grada, 1998. ISBN 80-7169-550-5. (CS)
HOSPODÁŘOVÁ, I. Veřejná prezentace od A do Z. Praha: Expertis, 1992. ISBN 80-902446-1-0. (CS)
LUKÁŠOVÁ, R. Komunikace v práci vedoucího pracovníka, Komunikace a vztahy v pracovní skupině. In: Němeček, P. a kol.: Vedoucí podniku – podnik v kostce, část 14, díly 8 a 9. Praha: Verlag Dashofer, 1998. ISBN 80-901859-5-9. (CS)
LUKÁŠOVÁ, R., NOVÝ, I. a kol. Organizační kultura. Od sdílených hodnot a cílů k vyšší výkonnosti podniku. Praha: Grada, 2004. ISBN 80-247-0648-2. (CS)

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-DP , 1 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Syllabus

1. Introduction to the course, importance of social communication for the work in the sphere of tax consultancy. Outline of the course.
2. Characteristics of personality. Personality structure, ontogenetic development of personality; possibilities of recognition and influencing personality
3. Basic approaches to personality in explicit and implicit theories and their consequences for social communication
4. Characteristics of personality performance and their influence on intrapersonal and interpersonal communication
5. Motivational dynamics of personality and its influence on intrapersonal and interpersonal communication
6. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part I
7. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part II
8. Social perception patterns and their consequences. Possibilities of the application of these patterns in order to increase the efficiency of social communication.
9. Social communication in a social contact: communication process; mutual relations among creativity, communication, motivation and stimulation and their consequences
10. Verbal and non-verbal communication.
11. Basic communication skills and possibilities of their cultivation and development
12. Fundamentals of social communication theoretical models (assertiveness and transaction analysis) and possibilities of their application in order to increase the efficiency of social communication.
13. Social communication in work contacts, influence of the organizational structure and relations on the intradepartmental communication, preparation and organization of business negotiations, basic rules of an efficient presentation.

Exercise

26 hod., compulsory

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Syllabus

The seminars are focused on practising the lectured topics.