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Course detail
FSI-FMAAcad. year: 2011/2012
The course familiarises students with current theoretical and practical approaches of firm in the marketing area. The marketing mix elements and principles of strategic marketing management are discussed. The focus on industrial marketing issues is dominant.
Language of instruction
Number of ECTS credits
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Learning outcomes of the course unit
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Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
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Aims
Specification of controlled education, way of implementation and compensation for absences
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Basic literature
Recommended reading
Classification of course in study plans
branch B-PDS , 3 year of study, summer semester, compulsory
branch B-STG , 3 year of study, summer semester, compulsory-optional
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