Course detail

Information about competitors

FP-KikPAcad. year: 2011/2012

The subject is focused on gaining the information about the competition by legal and ethic way. The adoption of analytical process of gained information is the emphasis in this course together with process of gaining the added value – the new awareness about the competition.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will get the knowledge about approaches of getting information about competitive firm.

Prerequisites

The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Conditions for passing an exam: Knowledge of taught topics and their practical application.

Course curriculum

The main topics of the lectures are:
- Introduction, the offensive understanding of competitive strategies. The philosophy of an offensive strategies and battles. The basics of successful competing.
- The strategic importance of the information in competing. The understanding of information in competitive strategy.
- The estimation of the information needed for TOP management.
- The information sources, its gaining and analysis.
- The trade secret, information protection
- Business operations protection
- Disinformation in competing
- The specific information system of firm (Spefis)
- The organizational structure of Spefis
- The implementation of Spefis into the organizational structure of firm
- General and specific requirements for personal procurement of Spefis

Work placements

Not applicable.

Aims

The understanding of information systems dilemma necessary for gaining the information about competition and prove students with knowledge of legal competitive information gathering.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

FULD, LEONARD, M. The New Competitor Intelligence. New York: 2005. (EN)

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-EP , 3 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Topics of lectures are as follows:
- Introduction, the offensive understanding of competitive strategies. The philosophy of an offensive strategies and battles. The basics of successful competing.
- The strategic importance of the information in competing. The understanding of information in competitive strategy.
- The estimation of the information needed for TOP management.
- The information sources, its gaining and analysis.
- The trade secret, information protection
- Business operations protection
- Disinformation in competing
- The specific information system of firm (Spefis)
- The organizational structure of Spefis
- The implementation of Spefis into the organizational structure of firm
- General and specific requirements for personal procurement of Spefis