Czech

Not applicable.

Students will gain knowledge on the general overview of the business and activities associated with its implementation. They will be able to explain the concept of trade and business, to characterize the social and economic importance of trade, to define the concept of business categories and their importance to the business, explain the set of conditions in which trading takes place, to point out the business requirements in the context of the Czech Republic entry into EU.

It is presupossed knowledge of basic macroeconomic and microeconomic relations, corporate functions and its economics and knowledge of trade-law relationships of the company.

Not applicable.

Within lectures will used Power Point presentations, case studies and discussions.

Graded credit will be given on a basis of a semestral work and a written test.

Lectures
Importance and funcion of trade. Characterization of terms in the area of trade. History of trade.
Basic forms of the trade and set of enviromental conditions in which the transaction occurs.
Requirements of trade activities in Europe.
Business category. Mediatrix business. Intermediaries business
activity (Dealers, agents of the trade activities).
Trading in relation to the basic functions of the company. Basic subsystems of industrial and commercial enterprise.
Characteristics of the corporate functions of purchase. Objects and forms of purchase. Purchasing Management.
Models purchasing process organization. Classic models and purchasing process end of the 20th century.
Marketing of purchasing process. Research of shopping market. Shopping marketing mix. Terms functioning shopping marketing company.
Selection of suppliers. Creating customer-supplier relationships. Administration of purchase and storage (commercial invoice, purchase order, purchase agreement, the standard classification of production, storage cards, requisitions, delivery note).
Development of sales in modern society. Characteristic function of sales. Activities related to sales and management.
Sales organization. Variants of the sales department. Selection, training and evaluation of vendors.
Work-professional seller. Consumer behavior during the purchase. Basic sales techniques. Sales negotiations.

Not applicable.

The aim fo the subject is to explain relation activities to the basic corporate functions. To characterize set of enviromental conditions in which are the trade activities realized in the European envinronment.

It is fully in competence of the teacher. Active presentation in the lecture and continuous control of the knowledge int the lectures.

Not applicable.

Not applicable.

PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7 (CS)
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1. (SK)
LUKOSZOVÁ, X. Nákup a jeho řízení. Brno: Computer Press, 2004. 1.vyd. 170s. ISBN 80-251-0174-6. (CS)
ROSENAU,M., D. Řízení projektu. Brno:Computer Press. 2000. 344s.ISBN 80-7226-218-1 (CS)
CLOW, K.E,BAACK, D. Reklama, propagce a marketingová komunikace. 1.vyd. Brno: Computer Press. 2008.484s.ISBN 978-80-251-1769-9. (CS)

SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4. (CS)
URBAN, L. Evropský vnitřní trh a příprava České republiky na začlenění. Praha: Linde, 2002. 247s. ISBN 80-7201-342-4. (CS)