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Course detail
FP-PsmPAcad. year: 2012/2013
The aim of the course is to test students’ practical knowledge with respect to the management of a firm, it develops their knowledge of how to form, do and manage marketing strategy in the real time and in the competitive atmosphere. The understanding of mutual dependance of decisions in various areas of a company´s life and financial situation of a firm will be another part of student´s experience. Another goal is to familiarise students with the methods of resolution of complex decision problems with the enmity elements. The course is based on the simulation program The Global Marketplace.
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Specification of controlled education, way of implementation and compensation for absences
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branch MGR-PFO , 2 year of study, winter semester, elective
Computer-assisted exercise
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