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Course detail
FP-UIKPAcad. year: 2012/2013
The course provides students with knowledge of a company concept as a social and cultural system. Also dealt with is the communication system in a society and company, communication process and elements. It stresses the importance of information in company communication and explains the ways of its gathering and utilization especially in internal and external marketing communications. The seminars are practically based and are focused on acquiring skills in carrying out a communication audit of a company and proposing improvements in company marketing communication in accordance with the latest trend –an integrated marketing communication.
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branch BAK-MIn , 3 year of study, winter semester, compulsory
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