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Course detail
FSI-YG1-AAcad. year: 2012/2013
The course is concerned with graphic design (visual communication design) as a means of understanding and humanization of the environment. History and the present of graphic design. Introduction to semiology. Also dealt with are the following topics: Application of lettering, symbol, picture, colour etc. in typographic and graphic designs, and also in the graphic presentation of designer’s projects. The creative component of work is in the first stage: design of visual style (Corporate Identity) and processing of the design manual. The content of the work is design of symbol, logotype, colors, typefaces, and then their development into practical applications for electronic and print media. The second task could be a project from information design sphere: provozní operational or orientation graphics. Examples of project themes: A) "Corporate Identity Program" (CIP) in two stages. Example 1: "CIP of events: fairs, exhibitions, conferences, workshops, competitions, etc." First stage - corporate symbol and logotype, color, corporate type selection. Second stage - CIP application: A1 poster, tickets, invitation, program, website, etc. Example 2: "CIP of enterprise (company)" First Stage - corporate symbol and logotype, corporate color, corporate typeface. Second stage - CIP applications: service graphics, cars, web design, etc., incl. typographic design of design manual. B) "Information design" - grraphic design of controllers - pictographical orientation system.
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Offered to foreign students
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Specification of controlled education, way of implementation and compensation for absences
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branch M-PDS , 1 year of study, winter semester, compulsory
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