Course detail

Communication

FP-BkomPAcad. year: 2013/2014

The course focuses on relevant psychological knowledge necessary for understanding of social communication principles and practical application of these principles to work in the sphere of tax consultancy. Emphasis is placed on mastering of the effective communication strategy, as well as on application of the acquired knowledge when working with customers, in team cooperation, in dealing with authorities, etc.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. Zdeňka Konečná, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will acquire relevant psychological knowledge from the field of social capability and competence primarily aimed at social communication patterns. They will have a clear idea of fundamental theoretical models and strategies of human communication as well as their practical application. In seminars they will consolidate and develop their skills necessary to make the process of social communication more effective in common situations as well as in demanding situations at work.

Prerequisites

Secondary school knowledge and skills.

Co-requisites

Not applied.

Planned learning activities and teaching methods

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

Assesment methods and criteria linked to learning outcomes

Conditions for awarding the course-unit credit:
* active participation 10%
* team presentation 30%
* individual presentation 40%
* final written exam 20%

Course curriculum

1. Introduction to the course, definition and importance of social communication. Outline of the course.
2. Characteristics of personality. Personality structure, ontogenetic development of personality; possibilities of recognition and influencing personality.
3. Characteristics of personality performance and their influence on intrapersonal and interpersonal communication.
4. Verbal and non-verbal communication; communication process; mutual relations among creativity, communication, motivation and stimulation and their consequences.
5. Fundamentals of social communication theoretical models (assertiveness and transaction analysis) and possibilities of their application in order to increase the efficiency of social communication.
6. Social communication in multicultural environment. Specifics of interpersonal communication in various national cultures.

Work placements

Not applicable.

Aims

The aim of the course is to provide students with practically applicable knowledge and skills regarding social communication and key factors influencing the process and efficiency of the communication. By means of practical exercises the course also focuses on consolidation and development of skills necessary for the effective communication with customers and colleagues.

Specification of controlled education, way of implementation and compensation for absences

Regular attendance in lectures and lessons is recommended.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

DEVITO, J. A. Základy mezilidské komunikace. Grada, Praha 2001, 1. vyd., 420 s., ISBN 80-7169-988-8. (CS)
HARTLEY, M. Řeč těla v praxi. Teorie, cvičení a modelové situace. Praha: Portál, 2004. 103s. ISBN 80-7178-844-9. (CS)
NOVÝ, I., SCHROLL-MACHL, S. a kol. Interkulturní komunikace v řízení a podnikání. 2.vyd. Praha: Management Press, 2001. s. 184. ISBN 80-7261-042-2. (CS)
PROVAZNÍK, V. a kol. Psychologie pro ekonomy a manažery. Praha: Grada, 2002. 228 s. ISBN 80-247-0470-6. (CS)

Recommended reading

HLOUŠKOVÁ, I. Vnitrofiremní komunikace. Praha: Grada, 1998. 104 s. ISBN 80-7169-550-5. (CS)
HOFSTEDE, G., HOFSTEDE, G. J. Kultury a organizace – Software lidské mysli – Spolupráce mezi kulturami a její důležitost pro jejich přežití. Praha: Linde nakladatelství, 2006. ISBN 80–86131–70-X. (CS)
STERNBERG, R. J. Kognitivní psychologie. Praha: Portál, 2002. 636s. ISBN 80-7178-376-5. (CS)

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-EPM , 1 year of study, winter semester, compulsory

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.

Syllabus

1. Introduction to the course, definition and importance of social communication. Outline of the course.
2. Characteristics of personality. Personality structure, ontogenetic development of personality; possibilities of recognition and influencing personality.
3. Characteristics of personality performance and their influence on intrapersonal and interpersonal communication.
4. Motivational dynamics of personality and its influence on intrapersonal and interpersonal communication.
5. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part I
6. Profile characteristics of personality and their influence on intrapersonal and interpersonal communication – part II
7. Social perception patterns and their consequences. Possibilities of the application of these patterns in order to increase the efficiency of social communication.
8. Social communication in a social contact: communication process; mutual relations among creativity, communication, motivation and stimulation and their consequences
9. Verbal and non-verbal communication.
10. Basic communication skills and possibilities of their cultivation and development
11. Fundamentals of social communication theoretical models (assertiveness and transaction analysis) and possibilities of their application in order to increase the efficiency of social communication.
12. cwork contacts, influence of the organizational structure and relations on the intradepartmental communication, preparation and organization of business negotiations, basic rules of an efficient presentation.
13. Social communication in multicultural environment. Specifics of interpersonal communication in various national cultures.

Exercise

26 hod., optionally

Teacher / Lecturer

doc. Ing. Zdeňka Konečná, Ph.D.