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Course detail
FP-maPAcad. year: 2013/2014
The subject focuses on enhancing knowledge of marketing processes and their practical application in business. Emphasis will be put on systematic processing approach to marketing. Attention will be paid to selected fields with the emphasis on successful use of marketing management. The main fields will be marketing research, six sigma marketing and additional fields of practical application of marketing tools.
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Specification of controlled education, way of implementation and compensation for absences
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branch MGR-ŘEP , 2 year of study, summer semester, compulsory-optional
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