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FIT-IZMAAcad. year: 2013/2014
Rudiment knowledge in the marketing area. Customers orientation and tasks at the market. The characteristics of marketing philosophy, the opportunity analysis, the use of marketing mix and other modern marketing techniques. The marketing strategy implementation in business and the use of SWOT analysis.
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Specification of controlled education, way of implementation and compensation for absences
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Classification of course in study plans
branch BIT , 0 year of study, summer semester, elective
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Fundamentals seminar
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