Course detail

Social Life and Rhetorics

FP-FssrPAcad. year: 2014/2015

It presents concept of business ethics relevant in present business.
The course develops the students´ ability to define an ethical problem, to analyse it, to solve it and to make decisions from the viewpoint of ethical and social perspective. Students will gain the knowledge of cultivaiton of business ethics and its use in the daily work environment. The emphasis is on the complex concept of ethical management in companies.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will be made familiar with the modern attitude to doing presentations. They will be able to participate in creation and application of tools intended for public speach. Students will be able to speak in front of an audience and will be familiar with the rules of etiquette.

Prerequisites

The knowledge of tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
Student has to demonstrate his/her ability to apply the theoretical knowledge in practice.
1. Fulfilling the assignment and submitting written reports of required content and form. 5 %
2. Presentation in the required range. 5 %
3. Test in written form. 90 %

Course curriculum

Business ethics - historical context
Corporate Social responsibility
The role of management in Business Ethics Policy
The tools of improving of Business
Business ethics in international sphere
Business Ethics in financial sphere

Work placements

Not applicable.

Aims

The objective of the course is to introduce an ethical and social dimensions of business. Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)
PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004,ISBN 8021417841. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-UFRP , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA

Syllabus

Morality and Ethical Theory in historical and ekonomic context
Present concept of Business Ethics (BE)
Social Responsibility
Stakeholder´s theory
Corporate Governance
The role of management in ethical koncept of society
Tools for improving BE
Internatioanl Business and BE

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Mgr. Andrea Cebáková
Ing. Jan Slavík, Ph.D.

Syllabus

Obsahem cvičení je procvičování přednášených témat a zpracování případových studií individuálně i skupinově.