Course detail

Type

FSI-YDPAcad. year: 2014/2015

The course is the first one of two courses focused both on type, and possibilities of application of type. It makes students familiar with the development and classification of Latin type, writing of script lettering with pen and ink, and by means of caligraphy in computer programs.
The course has been upgraded with the support of the OPVK project. "The Studio digital sculpture and new media project", reg. No. CZ.1.07/2.2.00/28.0278, is co-financed by the European Social Fund and the state budget of the Czech Republic.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. arch. Jan Rajlich

Department

Institute of Machine and Industrial Design (ÚK)

Learning outcomes of the course unit

Basic orientation in writing, print types, and the terminology of visual communications design.

Prerequisites

Basic school knowledge of writing the Latin script by hand.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Teaching is suplemented by creative work in ateliers.

Assesment methods and criteria linked to learning outcomes

Graded course-unit credit requirements: meeting assigned projects deadlines in a sufficient quality, passing the final test (optional). The test verifies global orientation and knowledge of the development and theory of visual communication design and technology.
Resulting evaluation consists of evaluations on tasks and a test. In total it will be possible to aquire 100 points. Resulting classification will be defined by the ECTS scale.
If some of the projects as well as the test are awarded less than half of the maximum pts., final evaluation of the course is "failed".
According to the article No. 13 of Study and Examination Rules of Brno University of Technology ECTS evaluation degree scale is used. . If some of the projects are awarded less than 50 pts., final evaluation of the course is "failed". The course is evaluated with the following grades: ECTS EVALUATION DEGREES / PTS. RATING / NUMERIC RATING: A / 100 - 90 / 1 / Excellent; B /89 - 80 / 1,5 / Very good; C / 79 - 70 / 2 / Good; D / 69 - 60 / Satisfactory; E / 59 - 50 / Sufficient; F / 49 - 0 / 4 / Failed.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

The course objective is to familiarize students with the development of signs and types, classification of print Latin typefaces, and basic calligraphical and typographical terms as well as to master the writing and use of script lettering both by hand and by means of computer programs.

Specification of controlled education, way of implementation and compensation for absences

The attendance in lectures is recommended. The attendance in workshop education is controlled. Students have to be present at scheduled hours in the schoolroom, work on given projects and wait for consultation, unless a lecturer gives other individual plan. The excuse of absence is possible only due serious reasons, e.g. illness.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Dusong J.-L., Siegwartová F.: Typografie od olova k počítačům. - Praha: Svojtka a Vašut, 1997.
Bringhurts R.: The Elements of Typographic Style. - Point Roberts, USA: Hartley+Marks, 2002.

Recommended literature

Slezák M. a kol: Písmo ve výtvarné výchově. - Praha: SPN, 1989.
Muzika, F.: Krásné písmo ve vývoji latinky I, II.- Praha - Litomyšl : Paseka, 2003
Hlavsa, O.: Typografia 1-3. - Praha: SNTL, 1975-1981.

Classification of course in study plans

  • Programme B3901-3 Bachelor's

    branch B-PDS , 3 year of study, winter semester, compulsory

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

doc. Ing. arch. Jan Rajlich

Syllabus

1. Basic definitions of typeface design, parts of a letter, typefaces terminology;
2. Base line, basic exercise in writing letters with pen, calligraphy, cursive types;
3. Development of visual communication – origin of sign and letters – 1st communication revolution, Summer, Egyptian, Phoenician and Greek types;
4. Latin type – Roman capital, uncial, half-uncial; Carolinian minuscule;
5. European types of Romanesque and Gothic periods, letterpress – 2nd communication revolution;
6. Print typefaces – dynamic antique (humanist, garalde);
7. Print typefaces – transitional antique;
8. Print typefaces – static antique;
9. Print typefaces – linear serif (slab serif) and linear sans-serif typefaces;
10. Print typefaces – linear antique, script (calligraphic and free-written), fancy typefaces;
11. Personalities of World type design in 19th and 20th centuries;
12. Czech type designers;
13. Digitalization of visual communication – 3rd revolution in communication