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Course detail
FSI-FMAAcad. year: 2015/2016
The course familiarises students with current theoretical and practical approaches of firm in the marketing area. The marketing mix elements and principles of strategic marketing management are discussed. The focus on industrial marketing issues is dominant.
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Specification of controlled education, way of implementation and compensation for absences
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Classification of course in study plans
branch B-STG , 3 year of study, summer semester, compulsory-optional
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