Course detail

Commercial Transport

FSI-OBPAcad. year: 2015/2016

Marketing of air transport, market research, publicity and advertising, flight timetables, sale, acceptance of passengers, exposures and acceptance of documents, methods of payments, fixing rates of international air transport, reductions, passenger air transport done under special rules, documents for international cargo transport, etc.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

Ing. Miroslav Šplíchal, Ph.D.

Department

Institute of Aerospace Engineering (LÚ)

Learning outcomes of the course unit

Orientation in the marketing aspects of air transport, in the transport conditions, in the transport documentation, in the tarifs and charges assessment, in the categories of passengers, baggages and freight and ways of their transport.

Prerequisites

none

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Assesment methods and criteria linked to learning outcomes

Obtaining of the credit is based on the continuous control of knowledge during all the semester and presentation of assigned tasks aimed at examples of practical application of the subject matter.

The examination is of write and oral form and it is based on three questions and discusion.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Introduction to the basic problems of marketing in the regular air transport of the passengers, to busines operation in the regular air transport of the passengers and cargo. Explaining of the definitions due to air transport, verification of the theoretical knowledges and acquisition of the practical knowledges by student's own work.

Specification of controlled education, way of implementation and compensation for absences

Lectures and exercises are compulsory. The absence (in justifiable cases) can be compensated by personal consultation with the lecturer and elaboration of individually assigned topics and exercises.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Hanák, P.: Obchodná prevádzková činnosť v leteckej doprave, Žilina, 2004 (SK)
Holloway, S.: Straight and Level - Practical Airline Economics, 2008, Ashgate (EN)
Pruša, J.: Svět letecké dopravy, Praha, 2007, Galileo CEE Service ČR (CS)

Recommended reading

Bazargan, M.: Airline Operations and Scheduling, Ashgate, 2010 (EN)

Classification of course in study plans

  • Programme N2301-2 Master's

    branch M-LPR , 2 year of study, winter semester, compulsory

Type of course unit

 

Lecture

39 hod., optionally

Teacher / Lecturer

Ing. Miroslav Šplíchal, Ph.D.

Syllabus

1. Introduction, history, outline
2. Air transport licencing, agreenments
3. Air transport marketing
4. Flight schedules
5. Airlines
6. Aircraft used in the air transport
7. Transport of passengers
8. Documents for passenger transport
9. Tariffs for passenger transport
10. Transport of baggages
11. Cargo transport
12. Tariffs and documents for cargo transport
13. Excursion

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Miroslav Šplíchal, Ph.D.

Syllabus

Students create short works dealing with current trends in the sale of air transportation and marketing case studies.

E-learning texts

IATA materiál
IATA BSP.pdf 0.13 MB
BSP.pdf 0.62 MB