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FP-Rpaj2PAcad. year: 2015/2016
The understanding of competition in contemporary environment. Concept of competitiveness coming out from strategic management. Structural and functional competitive advantages. Success-ability, managerial model of competitiveness and evaluation of competitive strategies by means of alternative methods. Evaluation of present business environment. Selected aspects of globalization. International management and strategy. Company internationalization and internationalization strategy. International Joint Venture and alliances.
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Specification of controlled education, way of implementation and compensation for absences
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branch MGR-ŘEP , 2 year of study, summer semester, compulsory-optional
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