Czech

Not applicable.

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors

Not applicable.

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Conditions for awarding the course-unit credit:
1. Active participation in exercises will be controlled and assessed by teacher – max. 100 points.
2. Successful completion of credit test – max assessment: 100 points in due term, 80 points in resit exam and 60 points in second resit exam.
3. Successful elaboration of semester work in a preset deadline. Maximum 100 points for handing over on the deadline max 80 points for late handing over.
4. Total number of points for awarding the course-unit credit has to be higher than 150.

Topics of lectures are as follows:
- Basic philosophy of the offensive approach to the competitive struggle
- Optimal concentration of forces
- Shock effect
- Choosing the of a place for a struggle
- Strategy means and goals adjustment
- Changes in the way of struggle management
- Samurai principles of the competitive struggle management
- Readiness of the Czech TOP management for the competitive struggles
- Specific information system of a company

Not applicable.

The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Not applicable.

Not applicable.

BARTES, F. Konkurenční strategie firmy. Praha: Management Press, 1997. 128 s. ISBN 80-85943-41-7. (CS)
BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)

BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)