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FAST-BV17Acad. year: 2015/2016
Marketing approach to entrepreneurial activities is one of important precondition for long-term prosperity of a company in market economy. Knowledge and application of marketing is thus one of cornerstones of successful development of a company. Content of the subject is clarification of terms and techniques of marketing theory and practice connected with preparation and execution of marketing strategy of company (e.g. strategic position analysis, customer analysis and their segmentation, targeting and positioning and marketing mix utilization etc.).
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branch N , 4 year of study, summer semester, compulsory
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