Course detail

Competitive Intelligence

FP-PcinPAcad. year: 2015/2016

The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

The process of strategic management, business analysis professional environment, analysis of internal company factors, basic computer skills.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Knowledge is validated by exam that takes place in writing. Student receives three questions whose answers has defined by timeframe. Student´s skills are tested on the elaborating of semester work.
The test is classified according to ECTS.
Requirements for finalization (weight):
- Term paper: 30%
- Final exam: 70%

Course curriculum

Introduction
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company

Work placements

Not applicable.

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Checking the results of independent work on assigned tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. ISBN 978-80-214-4613-7.
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9.

Recommended reading

FULD, L, M., 1995: The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6.
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 1 year of study, summer semester, compulsory

Type of course unit

 

Lecture

20 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Topics of lectures are as follows:
Introduction.
The strategic importance of information and intelligence, determination CI, CI basic concepts, international organizations CI, CI system as an application discipline, 1st and 2nd grade CI.
Analysis of intelligence information.
(Analysis of competing hypotheses, strategy formation hypotheses, the most common errors)
News cycle CI.
Basic reporting cycle CI, five-phase model of the intelligence cycle (management, collection, processing, analysis, and distribution).
Selected methods CI.
Access to the selection of appropriate methods. Structured brainstorming, cross-impact matrices, validate key assumptions identifiers, premortem analysis.
Time analysis, patent analysis, text and content analysis, strategic war games, sensitivity analysis, structured self-criticism, what if analysis.
Counter Competitive Intelligence (CCI). Security policy of the enterprise, enterprise security, protection and confidentiality of information, business secrets of the company, disinformation.
Counterintelligence protection enterprise, basic reporting cycle CCI, five-phase model of the intelligence cycle (CCI management, collection, analysis, action, action).
CI organizational forms. External unit, an internal department, research organizations, mirror organizations, informal organizations, departments monitoring competition in practice, foreign firms, Spefis.
Counterintelligence protection enterprise, basic reporting cycle CCI, five-phase model of the intelligence cycle (CCI management, collection, analysis, action, action).
CI process of implementation in the enterprise.
Forms implementation, cooperation with the CI department managers, the most common mistakes in the implementation of CI in the company.

Exercise

10 hod., compulsory

Teacher / Lecturer

Ing. Jaroslav Rompotl

Syllabus

Seminars are practicing the lectured topics and seminar work.
Topics of exercises:
Ethics in CI. (seminar, seminar work assignment).
Analysis of competing hypotheses. (laboratory CI).
CI methods: cross-impact matrices, validate key assumptions
Premortem analysis, time analysis, sensitivity analysis.
ARMS - case study. Credit: Inspection completed tasks, essay submission.