Course detail

Business Activities

FP-RopPAcad. year: 2016/2017

The course provides students with basic theoretical knowledge of business and business activities and is focused on general, as well as corporate levels. The course deals with the significance of business in the economy, its structure and functions. The theoretical aspects will be applied to practical examples from consumer and industrial markets.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will understand the significance of business in the state economy; they will be able to recognize different types of business and business activities and with the help of an analysis choose a business activity suitable for different markets. Students will be able to apply their knowledge to the management of business activities taking into account the customers’ needs and wants.

Prerequisites

Basic economic and management terminology and categories; market functioning; organization functions; management functions and elements; business environment, basics of social communication.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Method and evaluation criteria are outlined in the document "Terms of completion of the course Business activities", which are posted in news of the subject at the beginning of the semester.
The evaluation of the course takes to the consideration the systematic, ongoing work of the students. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also on the active participation of students in controlled lectures. The aim of evaluation is to test the knowledge, abilities and skills of students through completion of the project and test.
Project 30%
Lectures participation and tasks solving (including lectures of experts) 10%
Test 60%

Course curriculum

Topics of lectures include:
- Business and its position in National Economy and in the EU
Role of business in the national economy.
History of business.
Defining the business terminology.
- Business establishment
The rules and regulations governing business activities. Legal forms of business establishments.
Business categories, kinds and types.
Economy of a business establishment.
Business strategy and plans. Organization of business establishments. Hierarchical management systems and organizational structures of business establishments.
The manager of a business establishment. Management functions and elements in a business establishment.
Managerial activities in operating management of purchase and sale.
Personal management.
IT systems and technologies and their impact on managing business activities. Informatics in management of business relations.
- Marketing of business activities
Relation of marketing to business activity. Customers-oriented management of business activities.
Business in industrial markets – the determination and specification.
Business at customer’s markets – the determination and specification.
- Other development trends
Latest development trends

Work placements

Not applicable.

Aims

The main objective of the course is to familiarize students with basic terminology used in business, with different kinds and types of business activities, with legal forms of companies, as well as with development trends. Lectures emphasise practical application of the management of business activities in accordance with customers’ needs and wants on consumer and industrial markets.

Specification of controlled education, way of implementation and compensation for absences

Monitoring of students’ individual work on the assigned tasks. If this condition is not satisfied, the tutor may set additional conditions or coursework if appropriate.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

CIMLER,P., ZADRAŽILOVÁ, D. kol. retail Management. Praha: Grada Publishing, s.r.o. 2007. 312s.ISBN 978-80-7261-167-6
HINDL, R.,. HOLMAN, R., HRONOVÁ,S., a kol. Ekonomický slovník1.vyd.C.H.BECK. Praha,2003. 519 s. ISBN 80-7179-819-3.
JANATKA, F. a kol. Obchod v rámci Evropské unie a obchodní operace mimo členské země EU. Praha: ASPI, 2004, 1.vyd. 296s. ISBN 80-7357-006-8.
KOTLER, P., KELLER, K., L. Marketing Managament. 12.vyd. Praha: Grada Publishing, 2007. 788 s. ISBN 978-80-247-1359-5.
MULAČOVÁ, V, MULAČ, P. a kol. Obchodní podnikání ve 21.století. Praha: Grada Publishing. 2013. ISBN 978-80-247-4780-4.
PRAŽSKÁ, L., JINDRA, J. akol. Obchodní podnikání. Praha: Management Press, 2002, str.874, ISBN 80-7261-059-7.
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1.
ZÁBOJ, M. Obchodní operace. 2010. [online] [cit. 2010/2011] Dostupné z http://is.muni.cz/do/1499/el/estud/pedf/ps09/obchod/web/pdf/Obchodni_operace-skripta.pdf
ZADRAŽILOVÁ, D., KHELEROVÁ, V. Management obchodní firmy. Praha: Grada Publishing, s.r.o., str.293, ISBN 80-85623-72-2
ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, s.r.o. 2009. 240s. ISBN 978-80-247-2049-4.

Recommended reading

BEDNÁŘ, P., SPILKOVÁ, J. aj. Nákupní řetězce – nové výzvy [online]. Brno: Nesehnutí, 2008 [cit. 13. května 2010]. Dostupné na WWW: http://aa.ecn.cz/img_upload/67fc87870d57d5b3a63ce8985bb216ef/sbornik_web.pdf> ISBN 978-80-87217-00-9.
ČERNÝ, V. Prodejní techniky. Brno: Computer Press, 2003. 1.vyd. 470s. ISBN 80-079-37-4.
KLAPALOVÁ, Alena a Ladislav BLAŽEK. Nákupní podmínky v nákupních centrech v České republice. In Vedecká rozprava k téme "trh, obchod a individuálna spotreba". 1. vyd. Košice: Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta Košice, 2008. s. 20-27, 8 s. ISBN 978-80-225-2633-3.
LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada, 2002. 1.vyd. 199s. ISBN 80-247-0205-3.
OSTERWALDER, A. a Y. PIGNEUR. Business Model Generation: A Handbook for Visionries, Game Chanfers, and…Canada: John Wileyand Sons. 2013. ISBN 978-0470-87641-1.
SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-ŘEP , 1 year of study, winter semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

Topics of lectures include:
- Business and its position in National Economy and in the EU
Role of business in the national economy.
History of business.
Defining the business terminology.
- Business establishment
The rules and regulations governing business activities. Legal forms of business establishments.
Business categories, kinds and types.
Economy of a business establishment.
Business strategy and plans. Organization of business establishments. Hierarchical management systems and organizational structures of business establishments.
The manager of a business establishment. Management functions and elements in a business establishment.
Managerial activities in operating management of purchase and sale.
Personal management.
IT systems and technologies and their impact on managing business activities. Informatics in management of business relations.
- Marketing of business activities
Relation of marketing to business activity. Customers-oriented management of business activities.
Business in industrial markets – the determination and specification.
Business at customer’s markets – the determination and specification.
- Technology of commercial operations
Technology of commercial operations I
Technology of commercial operations II
Technology of commercial operations III
- Importance of the price in commercial activities.
- Importance and diverzification of commercial companies,branding
- Distribution in commercial business - characterization, trends, cooperation, structure and development.
- Other development trends
Latest development trends. Retail on the Czech market, chains.

Exercise

13 hod., optionally

Teacher / Lecturer

Ing. František Milichovský, Ph.D., MBA, DiS.

Syllabus

Obsahem cvičení je procvičování přednášených témat a zpracování zadaných úkolů:

1. Vývoj obchodu a jeho postavení v NH, EU a v mezinárodním kontextu – vliv prostředí –
současný stav a trendy.
2. Vymezení pojmů a funkci obchodu, stakeholdeři, společenská odpovědnost v obchodě.
3. Právní úprava podnikání v obchodě, družstevní formy podnikání
4. Transformace českého obchodu, Evropská unie a jednotný vnitřní trh, soutěžní právo v ČR
a EU
5. Význam obchodních kooperací, networking, franchising, dominance a diverzifikace
obchodních podniků
6. Historický vývoj a systémy ochrany spotřebitele v obchodní činnosti (svět, ČR, EU)
7. Legislativa obchodního provozu, obchodní sortiment, identifikace a význam balení zboží
8. Územní strategie obchodu, analýzy, výběr a lokalizace obchodu. Ekonomické, sociální a
environmentální dopady.
9. Technologie velkoobchodního a maloobchodního provozu, space management
10. Ekonomika a management obchodního podniku
11. Řízení lidských zdrojů v obchodním podniku, výběr, kompetence, vzdělávání a specifika
12. Marketing obchodního podnikání, marketingová komunikace v obchodních jednotkách,
nové trendy
13. Obchodní modely a jejích design (volba hodnoty ve vztahu k cílovým skupinám,
stakeholderům, proces tvorby obchodního modelu, pět fází modelu, hodnocení, zdroje,
udržitelnost)