Course detail

Social Life, Rhetorics and Business Ethics

FP-ssepKAcad. year: 2016/2017

The social intercourse, rhetoric and ethics of business offers the basic information and skills in the field of etiquette, culture of expression of personal or written form. Ethics of business brings the social and ethical view of the business itself. Students will be able to use the tools of cultivation of business ethics. The course develops the communication skills of students and forms their business behavior. It brings the knowledge that enhance the competitiveness of the students in the labor market.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will be made familiar with the modern attitude to doing business taking into account the social and ethical aspects.
They will master basic skills necessary for solving ethical dilemmas.
They will be able to participate in creation and application of tools intended for improving the business ethics in a company or institution.
Students will be able to speak in front of an audience and will be familiar with the rules of etiquette.

Prerequisites


The knowledge of doing business; types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
Student has to demonstrate his/her ability to apply the theoretical knowledge in practice.
1. Fulfilling the assignment and submitting written reports of required content and form. 10 %
2. Passing the test. 90 %

Course curriculum

Business ethics - historical context
Social responsibility of business
The tools of improving of Business ethics
Rhetoric for managers
Technique of speech
Etiquette
Image of mangers

Work placements

Not applicable.

Aims

The objective of the course is to introduce an ethical and social dimensions of business. Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.
Case studies which are a part of exercises should help students to solve ethical dilemmas.
The knowledge of rhetoric and social interaction is competitive advantage for the graduates in the labor market.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)
PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162 3 (CS)
PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841 (CS)
SEKNIČKA, P.; PUTNOVÁ, A. Etika v podnikání a hodnoty trhu. Expert. Expert. Praha: Grada, 2016. 200 s. ISBN: 978-80-247-5545- 8. (CS)

Recommended reading

KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5 (CS)
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496 (CS)
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995 (CS)

Classification of course in study plans

  • Programme MGR-KS Master's

    branch MGR-ŘEP-KS , 1 year of study, summer semester, compulsory-optional
    branch MGR-PFO-KS , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

16 hod., optionally

Teacher / Lecturer

Ing. Mgr. Andrea Cebáková

Syllabus

Business ethics - historical context
Social responsibility of business
The tools of improving the business ethics
Rhetoric for managers
Technique of speech
Etiquette
Managers’ image

Guided consultation

25 hod., optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA