Czech

Not applicable.

The course provides students with the knowledge of managing organisations. It develops competencies for effective managing resources of organisations, analytical skills for acquiring and analysing information for decision making, intellectual skills and abilities of effective communication. It also develops skills for rationale arguing and deriving independent conclusions based on analytical and critical approach to the information and its further presentation and defence. It enables to design and implement effective system of managing organisations. It also develops students` competencies to manage the further professional development of their own.

There is no special requirement for previous knowledge and skills in the area.

Not applicable.

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Conditions for obtaining the credit: participation in the course (80% at the minimum), submission of final work (within a specified range) and its defence. The exam is of form of defence of the final work and oral form.

Not applicable.

Not applicable.

The course objective is to make the students majoring in aircraft familiar with the complex education and training in the area of management and marketing with a special emphasis on managing organisations of aircraft operators.

Lectures and exercises are compulsory, and the attendance (80% at the minimum) is controlled and recorded. The absence (in justifiable cases) can be compensated by personal consultation with the lecturer and elaboration of individually assigned topics and exercises. Individual tasks must be finished and handed in the credit week at the latest.

Not applicable.

Not applicable.

Janíček, L: Manaqement a marketing - sylaby přednášek, , 0
Kotler: Marketing Management, , 0
MALAVAL, Philippe a Christophe BENAROYA. Aerospace marketing management: manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002, xviii, 536 s. ISBN 1-4020-7151-5.
Porter, M: Konkurenční strategie, , 0
Porter, M: Konkurenční výhoda, , 0

Janíček, L: Manaqement a marketing - studijní text
Janíček, L: Podnikatelské prostředí - studijní text
Kotler: Marketing Management
MALAVAL, Philippe a Christophe BENAROYA. Aerospace marketing management: manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002, xviii, 536 s. ISBN 1-4020-7151-5.