Czech

Not applicable.

Students get knowledge about the transformation of post-war Czechoslovakia culture according to the Soviet model. They understand the causes of the gradual erosion of the doctrine of Socialist Realism and returns to modern aesthetics in applied art from the late fifties and sixties. They will understand the economic, technological and organizational working conditions. They will be able to identify important realization of Czechoslovak industry, architecture and books, film and television graphics.

Students must be familiar with visual culture in Czechoslovakia in 1918 - 1945.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations .

Written exam.

1. Applied graphics and illustrations
Development of book and magazine graphics, typography and illustrations in connection with changes of editorial experience in post-war Czechoslovakia.

2. From political satire to „pure humor“
Modern caricature and requirements of Soviet aesthetics. Czechoslovak humorous magazines. Association of cartoonist „Polylegran“ and their response to American and West European „cartoon poetry“.

3. Everything for children
Illustrated children's books and children's magazines. Political education under the SNDK. Production and distribution of filmstrips.

4. Socialist Realism in architecture
Mechanisms of cultural transfer between the Soviet Union and the post-war Czechoslovakia. Surface decoration and plastic exteriors.

5. Advertising or propagation?
Graphic design and photography in visual agitation, promotion and economic advertising. Freelance artists and employees of the „Reklamní podnik státního obchodu“ (Promotional state trading enterprise).

6. EXPO 1958
Demonstration of the socialist ideal of science, industry, culture and lifestyle. Response of the pre-war modernism. International organic style.

7. Brussels style
Graphic arts and industrial design in the socialist economy. Formation of consumer articles. Textile designers. Board games and toys. Use of plastics.

8. Film and television
Film and television graphics of the fifties and sixties. Partial animation. Advertising jingles.

9. Movie posters
Promotion of the Czechoslovak film industry.

10. Short films
Role of short films in the state-controlled cinematography. Ways of popularization of science and technology. Film in education.

11. Three-dimensional images
Development of Czech stereoscopic cinema in the fifties. Stereovision, colourfully and vividly with Meopta system.

12. Production designers
Artists, designers and filmmaking. Productions of Czechoslovakian cartoon and puppet films.

13. Light advertising
Centralized production and distribution of neon tubes and other light images. Animated neon signs in Czechoslovak cities.

Not applicable.

The aim of the lecture series is to introduce lesser-known activity of significant personalities of fine art, but also the ordinary work of designers who participated in the visual style of the Czechoslovakian cultural promotion, advertising and fabrication of a wide range of industrial products.

Lectures are optional.

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