English

Not applicable.

Students will be introduced to possible approaches to defining of competition, competitive advantage as well as competitiveness. They will become acquainted with basic concepts of competitiveness coming out from various models of strategic management. They will be able to define certain untraditional theoretical methods for evaluating of company competitiveness and they will learn how to apply them in the practice.

The subject expects the knowledge of basic elements of management as well as processes applied. Moreover, students must be also acquainted with basic marketing terms and procedures applied in management of a company.

Not applicable.

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

Examination shall be organized as written test. The test shall consist 25 questions with five answer options, out of them only one shall be correct. Questions can be both of theoretical and application nature. Scoring of the test is + 4 points for every correct answer, 0 point for no answer and - 1 point for incorrect answer. Time schedule for test is 60 minutes.

1. Business competition
2. Competitiveness of company based on I/O strategic management model
3. Competitiveness of company based on RBV strategic management model
4. Managerial model of competitiveness
5. Typology of competitive advantages I
6. Typology of competitive advantages II
7. Success-ability based concept
8. Evaluation of strategy of company on the base of Success-ability based concept I
9. Evaluation of strategy of company on the base of Success-ability based concept II
10. Application of 3D evaluation of company objectives
11. Analysis of competitiveness on the base of Success-ability based concept I
12. Analysis of competitiveness on the base of Success-ability based concept II
13. Strategic development and sustainability of competitive advantage

Not applicable.

Primary objective of the subject is to define the concept of the competitiveness in the context of contemporary business environment with the stress on various conceptions of strategic management. Consequently, the content of the subject is based on the integration of both theoretical and practical knowledge related to the development of competitiveness and competitive advantages.

Presence in the lectures is monitored by means of the presence sheet. The condition for passing of the subject is 50 % presence in the lectures as minimum. Shall there be serious reasons (health, study stay abroad etc.), the absence can be substituted - after the agreement of the guarantee - with the elaboration of the written project in compliance with the directives of the guarantee.

Not applicable.

Not applicable.

HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)

COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm. 1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1 (EN)
HAMEL, G. - PRAHALAD, C.K. Competing for the Future. (2nd ed.). Boston: Harvard Business School Press, 1996. 357p. ISBN 0-87584-716-1 (EN)
PEARCE, J.A. II - ROBINSON, JR. R.B. Strategic management - Formulation, Implementation and Control. Alternate case ed. Richard D. Irwin, Inc., 1995. 947 p. ISBN 0-256-17067-3 (EN)