Course detail

Information about competitors

FP-KikPAcad. year: 2017/2018

The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Knowledge is validated by exam that takes place in writing. Student receives two questions whose answers has defined by timeframe. Student´s skills are tested on the elaborating of semester work.
The test is classified according to ECTS.
Requirements for finalization (weight):
- Term paper: 30%
- Final exam: 70%

Course curriculum

Introduction
The significance of intelligence for management company
Work with data
Working with misinformation
Trade secrets of the company
Ethical Framework of Competitive Intelligence and international organizations CI
Organizing and staffing requirements in CI

Work placements

Not applicable.

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

FULD, LEONARD, M. The New Competitor Intelligence. New York: 2005. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6. (EN)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-EP , 2 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Information on the competitive environment (The importance of information on the competitive environment for the senior management of the organization, The concept of information, Basic concepts: symptoms, data, functions, evidence, arguments, hypotheses news).
Determining the necessary information for senior management organization (Analysis of the problém, Determination of IQ, Determination KIT, strategic decisions and actions suggestions for early warning, profiles and descriptions of key players).
Sources of data and information (The distribution of sources of data and information, Conventional sources of data and information, Electronic resources data and information, Intelligence Map, Act intelligence antennas, Act attenuation effect).
The methods of obtaining data and information (Phase collecting data and information, Traditional methods for collecting data and information, Software tools for data collection and information).
Processing of data and information (determine the reliability of sources of information, the importance of the information for the organization, determining the veracity of the information, Storing data and information).
Misinformation (Definition of misinformation, Types of misinformation, Rumor).
Misinformation (Identification of misinformation, Analysis of misinformation.
Weather eighth competitor reactions, Reactive approach, Late approach, Convenient access, Proactive access, Determination of reaction competitor).
Trade secrets Organization (Definition according to applicable legislation, Principles of trade secret protection organizationPrinciples of trade secret protection organization, Secrecy activities in the organization).
Ethics Competitive Intelligence (Reasons observance of ethics in the process of Competitive Intelligence, Fuld Code of Ethics Competitive Intelligence, SCIP Code of Ethics Competitive Intelligence, Harm Rule).
International Organization Competitive Intelligence (Strategic and Competitive Intelligence professionals – SCIP, Association of Independent Information Professionals – AIIP, Global Intelligence Alliance – GIA, International aspects of Competitive Intelligence, Cultural, ethnic and religious barriers).
Organizational forms of Competitive Intelligence process in the organization (Research Organization (unit CI), Mirror organizations, Shadow Organization, Examples of monitoring competition abroad).
Requirements staffing process Competitive Intelligence Organization (General requirements, Specific requirements).