Czech

Not applicable.

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors

Not applicable.

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Course – unit credit
To obtain the credit it is required:
a) Active participation in the exercises - the teacher evaluates
b) Recognized seminar work.
Examination:
The exam has a written form. Only those students who have written credit in the IS are eligible to participate.
The exam consists of three theoretical open questions, the answer time is 30 minutes. It is evaluated:
a) Proper identification of the problem
b) The method and scope of the problem with emphasis on its explanation.
The answer to each question is evaluated separately. The final score is given by the arithmetic mean. The exam is classified according to the ECTS scale. Incorrect and unreadable responses are considered as inappropriate.

Introduction
Features of competitive clashes
Attacking the concept of a competitive clash
Competitive strategy clashes

Not applicable.

The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Not applicable.

Not applicable.

BARTES, F. KOnkurenční strategie firmy. Praha: Management Press, 1997. 128 s. ISBN 80-85943-41-7. (CS)
BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)

BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)